Are you ready to sell prints?
This is your step-by-step program to start selling prints. Guiding you from print preparation and creating collections, to finding customers and shipping orders!
If you’re struggling to make sales, don’t know where to start, or are overwhelmed by the logistics, file prep, marketing and sales process of selling prints, The Print Store Launch Pad is the self-study course for you.
Take a peek at what’s inside…
Prepare to print.
Find your audience.
Create your store.
Sell your products.
Do you relate with any of the below statements?
- You are curious about generating a side income and want to explore your options for selling prints?
- Perhaps you’ve attempted to sell prints, but got stuck with the logistics or technical side of order fulfillment?
- Maybe you just don’t know where to find a printer, what paper to select, or how to get started?
- You might already have a website but are struggling to get print sales?
Let me help you by sharing my knowledge and experience to have you selling prints faster and easier!
About Lisa (me, hello! ) - For six years I owned a print lab (both large format + digital printing), a retail landscape gallery, and now sell prints online, so my experience covers all bases in terms of selling prints and I’m so excited to give you a head start without having to learn via years of hard lessons as I did!
DEB NEWTON, AUSTRALIA
The Print Store Launch Pad was a game-changer for me. I started my print store back in December 2020 and found the entire process incredibly daunting, there were many, many, many questions of "Why am I not getting sales", "How do I price my prints", "How do I market my print store".....the list goes on. I had no idea about the many in-depth moving parts that need to work cohesively together to ensure my print store succeeds. Every single module in this course has demystified the print store process for me, and I now have a business and marketing strategy to ensure my print store and photography business will be successful.
Learn file + print preparation
How to create mock-ups
Print Store Site Design + essential SEO strategies to ensure you’re visible to customers!
WHAT IS THE PRINT STORE LAUNCH PAD?
It’s your guide to setting up an online print store and selling your beautiful photos! From curating collections, print lab research, logistics, and marketing through to site development, creating smooth sale processes, design and of course…launching your work out into the world!
This course was created due to numerous requests from The Wandering Lens community, and will allow photographers to take the next step and start selling prints. You’ll receive all the information necessary to launch a professional print store, whether it’s a dedicated online site, or selling via a third-party site like Etsy.
A print store should feel like stepping into any type of store, you want to showcase your talents, your products, and let the visuals take the customer on an experience into your creative vision - let’s work together to make your vision a reality!
WHAT’S INCLUDED IN THE PROGRAM?
8 x workbooks filled with information + worksheets (scroll down for full module topics)
Course content available for immediate download
Downloadable workbooks, checklists + bonus SEO and site design guides
A step-by-step process to follow and implement
Support via a Facebook group to connect and ask questions
1 x Print Store assessment (I’ll personally check your store and point out any things you may need to fix before launch) *Please note store assessments are only valid within 12 months of the program start date.
WHAT’S COVERED: COURSE TOPICS
Each module is ordered to guide you through the process of beginning to sell prints. If you’re starting from scratch and are curious about the process, I suggest reading through it first and then going back to the start to follow step-by-step. If you’re already selling prints, feel free to skip to the relevant sections on audience, pricing, marketing and sales…or refresh your knowledge from the start and check you haven’t missed anything!
Module 01 - Curation, Branding + Creative Ideas
Why sell prints?
Curating print collections
Creating a brand + concept ideas
Module 02 - Product Research, Logistics + Test Prints
Researching print labs, paper, print sizing and frame options
Logistics + Packaging
Drop-shipping
Ordering test prints
Module 03 - Pricing, Your Audience + Marketing #01
Who are your customers?
Creating a pricing structure + profit margins
Marketing Plan + Tips
Module 04 - Site Development + Store Planning
Breaking down the available site platforms + finding which suits you
Comparing features/layouts + assessing your requirements + budget
User experience + store plans
*Bonus - Selling via Third party sites like Etsy, Society6 + Picfair
Module 05 - SEO + Site Design Worksheet
Print store design worksheet + tips
SEO basics to ensure your site is ready to be found on Google!
Module 06 - Product Prep, Creating Mockups + Content
Refining the sales process (Checkout process, order notifications + mailing lists)
Creating mockups + visual content for your store + marketing
Module 07 - Launch Prep, The Sales Process + Marketing #02
Test sales and site checks (what to do + check before launch!)
Marketing 02: Building interest + a strategy for launching + beyond
Module 08 - Launching your Print Store…hooray!
The expected growing pains
How to get/increase print sales
Collaborations and Wholesale
Print Store Assessment:
Upon completion of the course content, if your site is ready to launch, send it my way and I’ll provide a free store assessment. This ensures you've got someone to look over your store, check for any errors prior to launching and offer suggestions.
The assessment offer is valid for 12 months from the date of enrolment.
Hooray, let's get you and your photos ready to sell prints, I can’t wait for you to experience when your first order comes through, it’s such a thrilling experience! This course is delivered online via 8 x modules and downloadable workbooks. Upon enrolment, you'll receive immediate access to the course. Please note, all fees are noted in Australian dollars, $460 AUD (approx. $292USD | £240 GBP | €275 EURO).
FAQs
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There have been photographers from all over the world complete this course, with the bulk of photographers coming from the US, UK and Australia. I’ve written the course content so it can be applied to any location, and personally print using labs in all three regions, so have included advice on my favourite labs across the US, UK and Australia for order fulfillment. The print pricing calculations can be applied regardless of your location, if you have any questions throughout the course though, I’m just an email away to help.
*As noted above, I do not provide specific advice on how to set up a business, as this will differ not only by country, but your personal circumstances and other business endeavours. The advice covered relates to selling prints and the sales/marketing/logistics/creative elements of this, not in running a business in general.
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All content is provided via downloadable PDF workbooks. There are 9 x workbooks in total, each covering a different topic or step in the process of selling prints. I teach and share better when I can spill everything I know onto a page, and believe it’s best that you have this information written down so you can refer back to it as you design your print store and start selling prints.
There is no video element to this course, trust me, you don’t want to see how awkward I am on camera.
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If you’re already selling prints but are struggling to make sales, this course will act as a refresher to see perhaps where those gaps are that are making things happen slowly. It could be an error in audience research, SEO strategy, perhaps you’re trying to sell to the wrong people, or maybe you need to work on your site design and make it more user friendly. Starting from scratch, this course would be ideal for anyone wanting to make more sales, in addition to getting their first sale!
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Absolutely not! Your photos need to be good enough that someone will want to hang them on their walls, however we all have a unique customer base waiting for our work. Our photographs won’t be everyone’s taste, this course teaches you how to market and sell prints to a niche audience of people that will want to buy your work, whatever it may be. If you specialise in digital art that covers the fantasy space, there’s an audience for you. If you shoot landscape photographs and want to sell prints, there’s a much bigger audience for you, and the key then will be to stand out from the crowd - we also cover that!
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No, this course is designed to be for self-study purposes as creating a print store is time consuming, and we will all have varying amounts of time we can dedicate to it. You may devour this course in two weeks, or you may want to take your time over a year. The workbooks are yours to download and progress through at your own pace, knowing I’m available via email to answer any questions :)
WHO IS THE COURSE FOR?
For photographers who want to generate a side income from selling prints. For those who dream of packaging a print and sending it to the other side of the world whilst crossing their fingers, they’ll see a photo of where it is hung.
It’s for those who need a gentle nudge in the right direction when it comes to researching logistics and the setup process of running a print store.
It’s for you if you love seeing your work in print and want to share your beautiful images with others.
WHAT ISN’T COVERED/INCLUDED?
Legal and/or business advice
Financial advice
Website/hosting subscriptions
Estimates, suggested pricing calculations and insights into my own print store are noted within the course content.
To sell prints, in most cases, you need to set up a business of some kind. As each country will differ in their business requirements to sell prints, I’m unable to cover this or provide specific advice related to your business setup. You’re of course welcome to network within the Facebook group and ask questions to see if others have experience or can provide some links to assist, however I cannot ensure this advice is correct and suggest always doing your own research when setting up a business.
I’m also unable to offer financial advice specific to your business however do share estimates and suggested pricing. I will share how I set up my own print store, my suggested pricing structure and which apps/programs I use for my sales process however this will not be the only method, and it’s important to assess what is correct for your own business.
DESIGN ASSISTANCE
Should you wish to have additional technical assistance in the set up of your online store, please email me directly via hello@thewanderinglens.com to discuss a web design fee. Design assistance opportunities will be very limited and will be on a first-come basis.
YOUR TEACHER - LISA MICHELE BURNS
From owning a photography gallery and print lab for six years in which I did the print preparation, lab + ink tank management, sales, marketing, and product development myself, through to selling online via third-party platforms and my own websites. I’ve jumped and shifted through various web development sites and have the knowledge to help you select what process suits best for your photography, your goals and your print store.
I know where I’ve been stuck in the past and want this program to help you fast-track through those tricky spots. The logistics, the pricing, the shipping…all the little nitty gritty bits that can all feel a bit too hard sometimes.
You can view my print store here and my portfolio site here.
Because there are endless choices for website development, print labs, and more, there will also be a private Facebook Group for the program so we can all chat, share what we’ve found throughout the research process and of course, support each other when the stores are launched! Whether you’re based in Australia, the UK, Europe, the US, or beyond, there will be a print solution for you and I can’t wait to help you discover it.
Are you ready to start selling prints? I can’t wait to work with you and see that happen!
Start your journey towards selling prints & get your beautiful work on walls!
Hooray, let's get you and your photos ready to sell prints, I can’t wait for you to experience when your first order comes through, it’s such a thrilling experience! This course is delivered online via 8 x modules and downloadable workbooks. Upon enrolment, you'll receive immediate access to the course. Please note, all fees are noted in Australian dollars, $460 AUD (approx. $292USD | £240 GBP | €275 EURO).
